1. What Are Cookies?

Cookies are small text files stored in your browser when you visit a website. They are used to remember your preferences, understand how you use the site, and improve your browsing experience.

2. Who Places the Cookies?

Cookies on itechdev.com.mx are placed by:

ITECHDEV MX S.A. de C.V. — First-party cookies
Google Analytics (GA4) — Traffic and behavior analysis
Google Ads — Advertising campaign conversion measurement
Chatwoot — Live chat and support
Cal.com — Appointment scheduling

3. Cookies We Use

Essential

Required for the site to function. Cannot be disabled.

Cookie	Provider	Purpose	Duration
NEXT_LOCALE	iTechDev	Language preference	1 year
__cw_*	Chatwoot	Live chat session	Session

Analytics

Help us understand how visitors interact with our site.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics 4	Distinguish users	2 years
_ga_*	Google Analytics 4	Session state	2 years
_gid	Google Analytics 4	Distinguish users (24h)	24 hours

Functional

Enable additional functionalities like live chat and appointment scheduling.

Cookie	Provider	Purpose	Duration
cw_conversation	Chatwoot	Conversation history	30 days
cal.com_*	Cal.com	Scheduling preferences	Session

Marketing

Used to show relevant ads and measure campaign effectiveness.

Cookie	Provider	Purpose	Duration
_gcl_*	Google Ads	Google Ads conversions	90 days
_gac_*	Google Ads	Campaign information	90 days

4. Consent Management

When you first visit our site, a cookie banner will be displayed where you can accept or reject non-essential cookies. You can modify your preferences at any time.

Essential cookies do not require consent as they are necessary for the operation of the Site.

5. How to Manage Cookies in Your Browser

In addition to our consent system, you can manage cookies directly from your browser:

Chrome: Settings → Privacy and security → Cookies
Firefox: Settings → Privacy & Security → Cookies
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Privacy → Cookies

Note: Disabling all cookies may affect site functionality, including live chat and language preference.

6. Changes to this Policy

This Cookie Policy may be updated periodically. Any changes will be published on this page with the last update date.

7. More Information

For more information about how we process your personal data, please refer to our Privacy Notice.

ITECHDEV MX S.A. de C.V.

privacidad@itechdev.com.mx