Retail / Construction

Construrama: B2B E-commerce Portal for 2,000+ Distributors

+25%
Online sales
2K+
Connected distributors
-85%
Order errors

Client Profile

Client
Construrama (CEMEX)
Industry
Retail / Construction
Size
2,000+ affiliated stores (CEMEX network)
Location
México / Nationwide presence

Digitize the network of 2,000+ construction material distributors with real-time orders, inventory and pricing.

The Challenge

Manual orders generated errors in 15% of orders and processing time was 48+ hours per order.

1

2,000+ distributors operating with phone and fax orders

2

Catalog of 50,000+ SKUs without real-time pricing or inventory

3

Distributors with varying levels of technology adoption

4

Complex integration with CEMEX SAP systems for pricing and logistics

The Solution

Agile with pilot across 50 distributors, then national rollout in 3 phases.

B2B e-commerce portal with Next.js and simplified UX for distributors

Real-time SAP integration for pricing, inventory and order status

Tiered pricing system per distributor with automatic rules

Progressive web app (PWA) for distributors with limited connectivity

Analytics dashboard for CEMEX with full network visibility

Technology Stack

Next.jsNode.jsSAP ERPPostgreSQLAzurePWARedis

Results

+25%
Online sales
2K+
Connected distributors
-85%
Order errors
<4h
Processing time
50K+
SKUs in catalog

Project Timeline

Total duration: 5.5 months
Team: 6 people

Discovery and B2B architecture

4 weeks

Requirements with key distributors, UX design for different profiles.

Portal MVP + SAP integration

8 weeks

Order portal, catalog, tiered pricing, SAP connection.

Pilot with 50 distributors

4 weeks

Controlled test, UX adjustments based on real feedback.

National rollout

6 weeks

Deployment to 2,000+ distributors with training and dedicated support.

"Digitizing our distributor network seemed impossible. iTechDev did it in under 6 months and distributors adopted it without resistance."
Digital Transformation Manager|Construrama (CEMEX)

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