Construrama: B2B E-commerce Portal for 2,000+ Distributors
Client Profile
Digitize the network of 2,000+ construction material distributors with real-time orders, inventory and pricing.
The Challenge
Manual orders generated errors in 15% of orders and processing time was 48+ hours per order.
2,000+ distributors operating with phone and fax orders
Catalog of 50,000+ SKUs without real-time pricing or inventory
Distributors with varying levels of technology adoption
Complex integration with CEMEX SAP systems for pricing and logistics
The Solution
Agile with pilot across 50 distributors, then national rollout in 3 phases.
B2B e-commerce portal with Next.js and simplified UX for distributors
Real-time SAP integration for pricing, inventory and order status
Tiered pricing system per distributor with automatic rules
Progressive web app (PWA) for distributors with limited connectivity
Analytics dashboard for CEMEX with full network visibility
Technology Stack
Results
Project Timeline
Discovery and B2B architecture
4 weeksRequirements with key distributors, UX design for different profiles.
Portal MVP + SAP integration
8 weeksOrder portal, catalog, tiered pricing, SAP connection.
Pilot with 50 distributors
4 weeksControlled test, UX adjustments based on real feedback.
National rollout
6 weeksDeployment to 2,000+ distributors with training and dedicated support.
"Digitizing our distributor network seemed impossible. iTechDev did it in under 6 months and distributors adopted it without resistance."
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