Omnichannel Order Management System (OMS) for Retail
Unified order management, multi-warehouse inventory sync and omnichannel fulfillment. A single view of all your orders regardless of sales channel. ARIA agents for demand prediction and routing optimization.
The problem
Your orders get lost, your inventory lies and your customers leave
Without a unified OMS, each channel is a silo generating friction, costs and unnecessary cancellations.
Constant overselling and stockouts
Online inventory doesn't reflect actual stock. You sell what you don't have, cancel orders and destroy customer trust. Each cancellation costs 5x more than a lost sale.
Orders lost between channels
E-commerce, marketplace, physical store and phone orders in separate systems. Without a unified view, orders get lost, duplicated or processed late.
Inefficient and costly fulfillment
Without intelligent routing, all orders ship from the central DC. You don't leverage nearby store inventory. Inflated shipping costs and slow delivery times.
Uncontrolled returns
Returns and exchanges between channels without standardized process. Buy online, return in store but inventory doesn't update and refund takes days.
No order lifecycle visibility
You don't know each order's status. Customers asking, support team without answers and operations making blind decisions.
Hardcoded business rules
Every change in order priority, assignment logic or split rules requires development. Business depends on IT for basic operational changes.
Capabilities
A complete OMS for omnichannel operations
From inventory sync to intelligent routing, everything in a unified platform.
Unified Multichannel Order View
All orders from e-commerce, marketplaces, POS and call center in a single interface with real-time statuses.
Real-time Inventory Synchronization
Unified stock across warehouses, stores and digital channels. Millisecond updates to eliminate overselling.
Intelligent Order Routing
Ship-from-store, BOPIS, split shipment and store transfer based on proximity, stock and cost.
Bidirectional SAP Integration
We connect with SAP MM/SD in real time to sync inventory, orders, billing and logistics.
Operational Monitoring Dashboard
Real-time metrics: pending orders, fulfillment rate, delivery SLA, backlog by channel and alerts.
Configurable Rules Engine
Order priority, assignment and exceptions configurable by business without development.
Unified Returns Management
Standardized cross-channel return process: return at any channel, automatic refund and updated inventory.
Advanced Fulfillment Orchestration
Same-day, next-day, click-and-collect, ship-from-store and reserve-in-store management from a single engine.
Exception Management and Escalation
Automated flows for problematic orders: shortages, suspected fraud, delays and address errors.
Real-time APIs and Events
Event-driven architecture with Kafka for real-time integration with any channel, TMS or WMS.
ARIA: AI that optimizes your order management
ARIA agents integrated into the OMS to predict demand, optimize routing and detect anomalies before they impact the customer. Intelligence that learns from every processed order.
SKU-level demand prediction
ARIA agents analyze sales history, seasonality and trends to predict demand by store and SKU, reducing stockouts by 45%.
Automatic routing optimization
ML algorithms that learn from historical data to optimize order assignment to the most efficient fulfillment source.
Order anomaly detection
ARIA detects anomalous order patterns: potential fraud, system errors, unusual spikes and inventory discrepancies.
Methodology
Progressive implementation in 6 phases
Visible value from the first phase. Each iteration adds capabilities without disrupting current operations.
Current Flow Mapping
We document all order flows, pain points, business rules by channel and order type. We identify quick wins.
OMS Architecture
We design target architecture: integrations, routing rules, inventory sources, unified data model and event strategy.
MVP: Unified View + Sync
Phase 1 implementation: unified order view and real-time inventory sync. Visible value in 8-10 weeks.
Intelligent Routing
We activate the routing engine: ship-from-store, BOPIS, split shipment with configurable rules and cost optimization.
Advanced Fulfillment
We enable same-day delivery, cross-channel returns, reserve-in-store and automated exception management.
Operation and Optimization
Production monitoring, routing rule adjustment based on real data, ML for prediction and continuous fulfillment rate improvement.
Tech stack
Technologies powering the OMS
| Category | Technologies |
|---|---|
| OMS | VTEX OMSSalesforce Order ManagementCustom OMS |
| ERP | SAP MM/SDSAP CPISAP S/4HANA |
| Messaging | Apache KafkaRabbitMQAzure Service Bus |
| Database | PostgreSQLRedisMongoDBElasticsearch |
| APIs | RESTGraphQLWebSocketgRPC |
| Cloud | AzureAWSKubernetesDocker |
Case studies
OMS operating in Mexican retailers
Soriana - OMS for 800+ Stores
We implemented the OMS connecting 800+ stores and 15+ warehouses. Real-time inventory sync, processing 3M+ daily transactions and omnichannel fulfillment.
Construrama - Multi-branch Orders
OMS for the network of 1,500+ hardware stores with distributed order management, inter-branch transfers and fulfillment from the store closest to the customer.
Grupo Elektra - Marketplace Integration
OMS integration with Mercado Libre, Amazon and own channel. Unified order view from 5 channels, intelligent routing and differentiated delivery SLA per marketplace.
Comparison
iTechDev OMS vs Traditional OMS
| Aspect | iTechDev | Traditional |
|---|---|---|
| Inventory sync | Real-time with Kafka events, sub-second | Batch every 15-60 minutes with overselling risk |
| Order routing | Rules engine + ML for continuous optimization | Static rules without optimization |
| SAP integration | Bidirectional real-time with SAP CPI | Batch interfaces with IDocs |
| Scalability | Event-driven architecture for millions of tx/day | Monolith that collapses during peak season |
| Ship-from-store | Included with proximity and cost algorithms | Not available or requires additional module |
| ARIA / AI | Demand prediction and anomaly detection | No artificial intelligence capabilities |
| Implementation time | Functional MVP in 8-10 weeks | 6-12 months for the first version |
Deliverables
What you receive in every implementation
Industries
OMS for your retail vertical
Frequently asked questions
We answer your OMS questions
Does it integrate with our existing SAP?
Yes. We have proven integrations with SAP MM, SD, FI and CPI. Inventory and order sync between OMS and SAP is bidirectional and real-time via SAP CPI or direct RFC.
How long does OMS implementation take?
Functional MVP with unified view and inventory sync: 8-10 weeks. Full implementation with intelligent routing and ship-from-store: 4-6 months. Depends on number of integrations and complexity.
Does it work with marketplaces like Mercado Libre and Amazon?
Yes. We integrate with Mercado Libre, Amazon, Liverpool, Walmart and any marketplace with API. Marketplace orders enter the same unified flow with automatic routing and fulfillment.
What if we already have an OMS that doesn't work well?
We evaluate the current OMS with architecture and performance diagnostics. We propose: optimization of existing, gradual migration or custom development. The decision is based on data, not preferences.
Does it support high-volume operations like Hot Sale or Buen Fin?
Yes. The event-driven architecture with Kafka and auto-scaling supports peaks of 10x+ over normal volume. We run pre-event load tests and have scaling playbooks.
How do you handle inventory consistency between channels?
We use a single source of truth with per-channel reservations and event-driven millisecond updates. The model supports safety stock, per-channel buffers and marketplace allocations.
A single view of all your orders
Free assessment of your order flow. We show you where you're losing sales and how a unified OMS solves it.