01
What Salesforce Service Cloud is
SaaS customer service platform leveraging Sales Cloud database. Cases, omnichannel, SLAs, Knowledge, Einstein AI, Service Console.
02
WhatsApp omnichannel: the key Mexican use case
87% Mexicans prefer WhatsApp. WhatsApp Cloud API + Service Cloud connector + templates + routing rules. Handle time 8min → 3min typical.
03
Real costs in México (2026)
Professional USD 80, Enterprise USD 165, Unlimited USD 330. Implementation USD 35K-400K depending on size.
04
Real case: Soriana 800+ stores
10-week implementation. Resolution time 18h → 4h (-78%). Handle time -58%. CSAT 67 → 89. WhatsApp 62% of volume.
05
Service Cloud + SAP / ERP integration
Lightning iFrame (cheap), External Objects OData (medium), MuleSoft/SAP CPI (enterprise), Custom Apex APIs.
06
Common implementation mistakes
Replicating legacy helpdesk 1:1, WhatsApp without templates, empty knowledge base, unrealistic SLAs, no adoption metrics.
