Salesforce Marketing Cloud: multichannel journeys and campaigns aligned with your sales and service data
We implement Marketing Cloud so your marketing team designs journeys and campaigns over email, SMS, push and ads on the same sales and service data — segmentation, nurturing and automation measured end to end. Two-week sprints with live demos and a documented org your team maintains.
What is marketing Cloud?
Marketing Cloud is Salesforce’s marketing platform: it designs, runs and measures multichannel journeys and campaigns —email, SMS, push, web and ads— on the same sales and service data, so every message lands at the right moment and with context.
See in detail
We implement it around your real marketing operation: automated journeys with Journey Builder that react to customer behavior, email with Email Studio and reusable content with Content Builder, mobile messaging (SMS and push) with Mobile Studio, and data orchestration and triggers with Automation Studio. For B2B we add Marketing Cloud Account Engagement (Pardot) with scoring and nurturing, we personalize the on-site and in-app experience with Personalization, and we activate audiences in paid media with Advertising. We connect it all to Sales Cloud and Service Cloud and, where it makes sense, to Data Cloud to work from a single customer view, we automate the repetitive work with Flow and integrate through APIs, and we measure it end to end to optimize segmentation, nurturing and campaigns with data. We are a software factory founded in 2018, with 50+ resources and 200+ projects delivered (Monterrey, Guadalajara + Texas, 5.0★ verified on Clutch) and a partner within the Salesforce ecosystem: the code and configuration we deliver are 100% yours, in a documented org. Salesforce provides the licensing; we implement. We do Salesforce only.
Six operational reasons, zero adjectives
The code is yours from day one
Repos in your name, documented CI/CD and zero vendor lock-in. If you leave tomorrow, you take it all, running.
WhatsApp API with an official provider
We are a Meta Tech Provider: your WhatsApp Business API line with no middlemen, and chatbots wired to your ERP.
Sprint delivery you can click
A working demo every two weeks and measurable progress. No "it’s 80% done" without something you can click.
AI applied to your operation
LLM agents, RAG over your data and process automation — the same practice we use to run iTech itself.
Real nearshore: Texas + Monterrey
Legal entity in the U.S. (iTech Corp, Texas), contracts under U.S. law, same CST time zone and USMCA.
ERP with CFDI 4.0 invoicing
We implement Odoo with integrated SAT stamping (PAC), client portal and reconciliation — a full operation, not just software.
When you need it
What it includes
Automated journeys (Journey Builder)
Multichannel journeys that react to customer behavior —welcome, nurturing, reactivation— so each message fires on what they do, not on a fixed date.
Email and content (Email Studio + Content Builder)
Templates, emails and reusable content with Email Studio and Content Builder, to launch consistent, personalized campaigns without rebuilding everything each time.
Mobile messaging (Mobile Studio)
SMS and push notifications with Mobile Studio integrated into the same journey, to reach the customer on the channel where they actually respond.
Data automation (Automation Studio)
Data import, transformation and triggers with Automation Studio, to orchestrate segmentation and sends with no manual work.
B2B: Account Engagement (Pardot)
Scoring, nurturing and marketing–sales alignment with Marketing Cloud Account Engagement (Pardot), to qualify leads and hand them to sales ready to work.
Personalization, Advertising and integration
Personalized on-site and in-app experiences with Personalization, audience activation in paid media with Advertising, and integration with Sales/Service Cloud and Data Cloud via Flow and APIs.
How we work
1Discovery
We map your marketing operation —channels, audiences, journeys, data sources— and define the data model and the Marketing Cloud scope in phases.
2Configuration
We set up the data extensions, journeys, email templates and automations with best practices, favoring configuration over code and documenting everything.
3Channels and integration
We connect email, SMS, push and ads, integrate with Sales/Service Cloud and Data Cloud, and automate data orchestration and triggers with Automation Studio and Flow.
4Training and adoption
We train the marketing team on journeys, segmentation and measurement, with documentation and support so they run the campaigns from day one.
5Go-live and stabilization
A controlled launch with two-week sprints and live demos, close post go-live support, fine-tuning and handoff of a documented org to your team.
Tech stack
The tools and platforms we build it with — chosen for your problem, not for hype.
Frequently asked questions
Can't find your question? Talk to an engineer — no sales script.
Contact us →How long does it take to implement Marketing Cloud?
It depends on scope. A focused start on email and a couple of journeys is considerably faster than a full multichannel operation with SMS, push, Advertising and Account Engagement. We work in phases and in two-week sprints with live demos, so you see real progress every two weeks and we release value in stages instead of waiting months for a single go-live.
Do we need to buy licenses before we start?
Not necessarily. As a partner within the Salesforce ecosystem we advise on which Marketing Cloud edition and which add-ons (Account Engagement/Pardot, Mobile Studio, Personalization, Advertising) fit your channels and your volume, and we can support you through the acquisition. Salesforce provides the licensing; we focus on implementation, configuration and adoption.
Does Marketing Cloud work with Sales and Service Cloud data?
Yes, and that is exactly the point. We integrate Marketing Cloud with Sales Cloud and Service Cloud so campaigns use what you already know about the customer —sales stage, cases, history— and, where it makes sense, we connect it to Data Cloud to work from a single customer view. That way segmentation and journeys reflect the reality of sales and service, not a separate list that ages on its own.
Is it for B2B or only B2C?
For both. In B2C we use Journey Builder, Email Studio and Mobile Studio for high-volume campaigns and journeys; in B2B we add Marketing Cloud Account Engagement (Pardot) with scoring, nurturing and sales alignment. We choose the components based on your business model and buying cycle, not the other way around.
Do the code and configuration stay ours?
Yes: the code and configuration we deliver are 100% yours, in a documented org. We favor configuration over code so your team can maintain it without depending on anyone, and when something needs development —an API integration, a custom automation— we do it documented and inside your org. We work Salesforce only within this mini-site.
Request your Salesforce assessment
Three fields and we schedule a session. We tell you honestly what fits and what does not — no invented metrics or inflated partner tier.
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